CADILLAC
Art Direction, Graphic Design, Social Media
In June of 2013, General Motors ended it relationship with creative agency Fallon and awarded the $280 million Cadillac account to IPG. The new chapter of work was under the consortium of Team Rogue, a IPG collaboration of Hill Holiday, Campbell Ewald and Lowe. I worked developing various mood board and visualizations for the Cadillac brand and digital campaign.
