CHICKEN OF THE SEA
Art Direction, Social Media
After winning the agency of record, Campbell Ewald launched its first works of the Chicken of the Sea rebrand in Spring 2011. The fully-integrated brand campaign comprised of radio, online video, digital, and social media elements, brought the iconic Chicken of the Sea Mermaid to life with a modern makeover and a social media presence. The campaign allowed consumers to get to know the Mermaid and her personality like never before.
Chicken of the Sea's hot deals share weekly
Chicken of the Sea themed stations on Pandora – Guppy Jamz, Mermaid Divas, Beach Party and Shake Your Tailfin.
Sponsored Chicken of the Sea Facebook ads