DIRECTV
Strategy, Design
While at DIRECTV*, I worked in product innovation as a User Experience Strategist specializing in Storytelling and Design. I advocated for human-centered design throughout the organization, as I worked closely with the research team to create and champion new design frameworks. I looked to innovate the DIRECTV product experience holistically.
Based on previous successful research, ideation, design, and strategy projects**, I was requested to help define and visualize DIRECTV's next-generation product experience strategy and story. Part of the asked was to help build a design framework that aligned with AT&T's vision and the Experience Design Studio's mission. The result of this initiative was a deliverable presentation that was shared with the AT&T Entertainment Group C-Suite, as well as with other departments throughout the larger AT&T organization.
Below is a visual recap of actionable frameworks, as well as a content influence theory called the 4 Layers of Influence, modeled off Bronfenbrenner's Ecological Systems Theory. The framework builds upon what community psychologists use to examine individuals' relationships within communities and the wider society. The goal of the 4 Layers of Influence framework is to support the creation of entertainment products that enhance a viewer's video watching experience from a trusted recommendation source.
*Due to privacy reasons, I can’t show the bulk of work created while at DIRECTV. **Previous successful research, ideation, design, and strategy projects: Voice in Streaming, Kids TV, Mobile Video Consumption, TV Fandom, Immersive Video, Device Integration, Defining Premium TV, User Profile & Data, and TV Watching.
draft product strategy prototype
snapshot of strategic design frameworks
4 Layers of Influence from the 4/4/4 Framework
Want to learn more about this process? read more about it here