ONSTAR
Creative Direction, Storyboarding, Copywriting
Since OnStar was introduced back in 1995, it's been one hard-working button. In fact, their subscribers have interacted with OnStar 766 million times (as of June 2013.) This project expanded across print, digital, and video media. It was one of those projects that went under the radar because it was originally just a Powerpoint spreadsheet. I saw an opportunity to take it to another level and the clients were extremely satisfied with the direction. ​​​​​​​
Back to Top